Privacy policy

Effective: 23 May 2026

Discretion is part of good service. At Runway, we believe your personal information should be treated with the same care as every other detail of your experience.

This Privacy Policy explains what we collect, why we collect it, how we protect it, and the choices available to you. Runway E-Commerce — referred to as "Runway," "we," "us," or "our" — operates the Runway website, mobile applications, online store, and related tools, content, features, and services, collectively referred to as the "Services."

Our mobile applications for iOS and Android are developed and operated by Runway. We also use trusted third-party providers — including e-commerce, payment, infrastructure, order processing, fulfilment, logistics, and delivery providers — to support certain features of the Services.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Services. If there is any conflict between this Privacy Policy and our Terms of Service regarding personal information, this Privacy Policy will apply.

I · What We Collect

Personal Information We Collect

Personal information means information that identifies, relates to, or can reasonably be linked to an identifiable individual. It does not include information that has been anonymised, aggregated, or de-identified.

Information You Provide DirectlyWhen you create an account, place an order, contact us, or otherwise interact with the Services, we may collect: contact information (name, email, phone, shipping and billing address); account information; order information including products viewed, saved, purchased, returned, or cancelled; and customer support communications including messages, feedback, and complaints.

Payment InformationPayments are processed by authorised third-party providers including Paymob. Runway does not store full card numbers or CVV codes. We may retain limited transaction-related information such as payment status, reference numbers, and order totals for processing, support, fraud prevention, and legal compliance.

Information Collected AutomaticallyWhen you visit or use the Services, we may automatically collect technical information (device type, OS, browser, IP address, app version, diagnostics) and usage information (pages viewed, products browsed, searches, wishlist and cart activity). If you browse without an account, information may be collected in aggregated or anonymised form.

Mobile Application InformationIf you use our app, we may collect device identifiers, notification preferences, push notification tokens, crash and performance data, and other technical information required to operate and improve the app.

PersonalisationWe may use your interactions with the Services to personalise content, product discovery, recommendations, and features — to make your experience more relevant and considered, while avoiding the collection of unnecessary personal information.

II · Sources

Sources of Personal Information

We collect personal information from the following sources:

Directly from youWhen you create an account, place an order, contact us, submit information, or otherwise communicate with us.

Automatically through your use of the ServicesWhen you browse the website, use the mobile app, interact with product pages, use account or checkout features, or communicate through digital channels.

From service providers and business partnersIncluding commerce infrastructure, payment processing, order management, hosting, logistics, delivery, customer support, security, and analytics providers operating on our behalf.

III · How We Use It

How We Use Your Personal Information

We process personal information where we have a lawful basis to do so — including your consent, performance of a contract, compliance with legal obligations, or our legitimate interests in operating and improving our Services.

Providing & Operating the ServicesProcessing and fulfilling orders including payments, delivery, returns, and exchanges. Creating and managing customer accounts. Maintaining order history, saved addresses, wishlist items, cart activity, and preferences. Providing access to website and app features.

Improving the ServicesUnderstanding how users engage with the Services. Improving performance, usability, and product discovery. Diagnosing technical issues and maintaining reliable functionality. Improving customer support quality.

Communicating with YouResponding to requests, enquiries, and support messages. Sending service-related communications including order updates, delivery updates, account notices, and policy updates. Sending marketing communications where permitted by law and where you have not opted out.

Security, Fraud Prevention & ComplianceAuthenticating account access. Detecting and preventing fraudulent or unauthorised activity. Protecting our rights, Services, users, and partners. Complying with applicable laws, regulations, tax, accounting, and legal requirements.

Legal & Business PurposesEnforcing our Terms of Service and policies. Supporting mergers, acquisitions, or other business transactions. Maintaining business, financial, and operational records as required by law.

IV · Cookies

Cookies & Similar Technologies

We and our service providers may use cookies, SDKs, local storage, analytics tools, and similar technologies where necessary or appropriate to operate and secure the Services; maintain user sessions, account access, cart and checkout functionality, and preferences; analyse usage and performance; improve features and user experience; and measure the effectiveness of communications and promotions.

Depending on your device, browser settings, and applicable law, you may be able to control or disable certain technologies. Disabling certain technologies may affect the availability or functionality of some features of the Services.

V · Disclosure

How We Disclose Personal Information

We disclose personal information only where needed for legitimate business purposes and with appropriate protections in place.

Platform & Infrastructure ProvidersProviders that host, operate, secure, or support our online store, mobile applications, databases, order systems, commerce tools, and related infrastructure.

Service Providers & VendorsIT, hosting, cloud, and security providers. Payment processors and financial institutions. Logistics, warehousing, delivery, and fulfilment partners. Customer support tools and communication platforms. Analytics and operational service providers.

Commerce, Fulfilment & Brand PartnersWhere necessary to fulfil an order, manage a return, verify a product, or support delivery, limited order-related information may be shared with relevant partners involved in that transaction.

Legal, Regulatory & Safety RecipientsWe may disclose personal information to law enforcement, regulators, courts, or public authorities where required by applicable law, legal process, or to protect the rights, safety, or property of Runway, our users, or others.

Business TransactionsWe may disclose personal information in connection with a merger, acquisition, financing, restructuring, sale of assets, or other business transaction. We do not sell personal information in the ordinary sense of the word.

VI · Shopify & Payments

Relationship with Service Providers

Our online store and certain commerce features — product catalogue, customer accounts, checkout, and order management — are provided through Shopify Inc. and its affiliates. When you interact with these features, the provider may process personal information to deliver its platform services.

Personal information may also be processed to maintain, secure, and improve the platform, support fraud prevention and analytics, and provide certain enhanced services. In these cases, the provider may act as an independent controller and is responsible for its own processing activities.

Payments are processed through authorised third-party providers including Paymob. Payment providers may collect and process information necessary to complete transactions, prevent fraud, comply with applicable laws, and provide payment services. Runway does not store full payment card numbers or CVV codes.

VII · International Transfers

International Data Transfers

We are based in Egypt, and our platform, infrastructure, payment, logistics, fulfilment, and service providers may be located in countries outside of your own. As a result, personal information may be transferred to, stored in, and processed in countries that may have different data protection laws than those in your jurisdiction.

Where required by law — for example, if you are located in the EU/EEA or UK — we rely on appropriate safeguards such as Standard Contractual Clauses or other recognised transfer mechanisms. You may contact us for more information.

VIII · Security

Security

We use technical and organisational measures designed to protect personal information from accidental or unlawful destruction, loss, alteration, unauthorised access, or disclosure. These measures may include encryption, access controls, internal permission limits, and review of our security practices.

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Please do not share sensitive information through unsecured channels.

IX · Retention

Data Retention

We retain personal information only for as long as reasonably necessary to provide and operate the Services; maintain customer accounts and records; fulfil orders, process payments, and provide customer support; comply with legal, tax, accounting, and regulatory obligations; resolve disputes and enforce our policies; and protect the security and integrity of the Services.

Account and order information may be retained while your account remains active and for a reasonable period thereafter. Marketing preference records are retained to respect your opt-out or unsubscribe choices. Information no longer required may be deleted, anonymised, or aggregated.

X · Your Rights

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information, subject to legal limitations and exemptions.

Access & CorrectionRequest confirmation of whether we process your personal information, obtain a copy, or request correction of inaccurate or incomplete information.

Deletion & RestrictionRequest deletion of personal information or that we restrict processing, subject to legal, contractual, tax, or regulatory obligations.

Portability & ConsentRequest a machine-readable copy of certain personal information or transfer to another controller where feasible. Where processing is based on your consent, you may withdraw it at any time without affecting prior lawful processing.

Marketing PreferencesYou can opt out of marketing emails at any time using the unsubscribe link in our emails or by contacting us. We may still send non-promotional messages relating to your orders, account, or service notices.

If you are in the EU/EEA or UK, you may have additional rights under the GDPR including the right to lodge a complaint with your local data protection authority. If you are a California resident, you may have additional rights under the CCPA/CPRA. We do not sell your personal information. To exercise your rights, please contact us using the details below. We will respond within the timeframes required by applicable law and will not discriminate against you for exercising your rights.

XI · Children

Children's Data

The Services are not directed to children under 13 years of age, or 16 years of age in the EU/EEA or other jurisdictions where a higher age of consent applies. We do not knowingly collect personal information from children. If you believe a child has provided personal information through the Services without appropriate consent, please contact us and we will take steps to delete such information as required by law.

XII · Changes

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, service providers, legal requirements, or business operations. When we do, we will update the "Last Updated" date at the top of this page and may provide additional notice where required by law. Your continued use of the Services after any changes become effective constitutes your acknowledgement of the updated Privacy Policy.

XIII · Contact

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, we are here.

Runway E-CommerceCairo, Egypt
hello@runwayegypt.com